Food Shoot Tutorial How To Shoot Food Commercials Like A Pro
Food Shoot Tutorial How To Shoot Food Commercials Like A Pro
Food shoot, So if this didn’t have cardboard enough, it’d be all good. I can’t really show this happening on camera. It’S so gross in this syrup, quick tip will show you how to create epic food shots without an expensive cinema robot. So if you’ve been on the Internet at all, in the last six months, you’ve probably readn these crazy epic shots of food like coming together in slow motion. I’Ve been reading these thinking, hey they use robots to make epic food stuff we make robots. Could we use robots to make epic food stuff math you go cut me. I think we can do this one here where all the stuff kind of like it comes together. I mean, I think, what you’re gon na do is break it down and look at each individual item and then kind of camera movement.
It’S doing so breaking down the Hershey’s shot. It appears to be made with a few elements that come together. We have the graham crackers coming in from the top and bottom, while rotating and these press against the marshmallows and chocolate layers that give a satisfying news. All this appears to be done with a custom programmed cinema robot. Instead of duplicating this exact shot. I think we can add our own syrup touch and do three fluffy griddle, pan cakes covered in golden syrup for this we’ll use two genie mini twos to give the pancakes some rotation and attach the East to genie to lynnea’s which, When placed on magic carpet sliders, Will give us smooth vertical linear movement, , Before we jump into full production with all of our lights and real pancakes, and when everything is gon na get complicated and messy we’re gon na run a couple of tests just To make sure our jig actually Works: we’ve got two magic carpets on the side.
We’Ve got a linear on top and then a Jinni mini two. On top of that, that’s gon na give us our up down movement and then our roll and then at the back. I think we’re gon na poke some wire through the paper and just use a single genie mini to to get the middle pancake it’s movement now, because we don’t make a pancake attachment at syrup. We’Re gon na be using aluminium wire and attaching this to the genie mini with a quarter inch screw. You can find these at any hardware store now that we’ve got everything set up, we’re gon na connect them all to the same iPad and run the genie 2 app, meaning that when we press go all other than we’re going to move at once,
So now that we’ve sorted out the movement, it’s time to sort out the food, we’re going to be doing big, fluffy pancakes and it’s gon na be a little bit of testing. But I think there are gon na be two ways that we make all of this work together and the first is gon na be pancake /, crumpet, / egg rings, it’s gon na mean all of our pancakes the same size, and then they can also rise up To be real, nice and fluffy, and then we’re gon na cheat slightly, but who doesn’t cheat when doing food reads we’re also gon na pop cardboard in the middle of them? It’S gon na mean that the wire can sit below it and hopefully the whole pancake won’t flex too much. Otherwise, I’m terrified that the whole thing is just gon na fall apart when we add movement and having to repeat things over and over again attempt number one, not terrible. I have had worst first attempts, so I think it’s gon na work and we’ve just got to make sure that I make the carpel boots kind of a bit smaller to the poking on the sides, but like this is a steady pancake and the cooking method readms To be working, fine cooking’s done now it’s time to get into shooting, so we’re just running a bit of a test setup with three of the not-so-great pancakes
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It always pays to go through things first, obviously just so, we can fine-tune the movements get all of our lighting sorted before we commit to like the best pancakes for lighting we’re using three of the solar six from light panel. So we’ve just got that at 45. Through some diffusion, giving us a nice big key light and then for room, we’re using one of the small Lycos LED panels from Manfrotto just running that through some diffusion from the back left-hand corner, as well as with most food stuff. We’Re shooting at a high speed and because we want a good depth of field, we’re actually cranking all of our lights, up really bright. To get a good amount of light in here, we’ve run some tests already, and it looks like five seconds: it’s gon na be the sweet spot for everything coming together, but we’re shooting at 50 frames a second. So we can slow down and speed things up as necessary, . So for the first few tests, it looks like we’re getting a bit of blooming on the Y’s, so I’m going to paint those black meaning we won’t get so much reflection and we’re also gon na poke a hole in the backdrop for the middle pancake to come Through meaning that we’re not gon na have to do quite as much work in post, we have a nice key light coming in from this side which we’re getting this really nice glossy highlight on the syrup.
So I just added a little bit of fill on the right-hand side with this little bounce with this poly board, and that should mean that we get a nice little highlight on the right-hand side as well, and I’ll just could make the syrup look a little bit More glossy a bit more yummy, , I’m pretty soaked with a final shot. It should look good when we take it through the post and now we’re gon na get a couple of shots that fill it out and tell bit more of a story. So we need some close-ups of the ingredients. We might even break out the red and get some really slow-mo footage of the blueberries falling or something like that. I don’t know we’ll go crazy. We have our final shot and it’s looking really good. So now it’s time to remove the wires and get that magical floating pancakes to this you can use any compositor, I’m going to be using youth, but you can use After Effects or you can even do it in Premiere. There are three main steps to the post-production process:
The first is removing any wires that are overlapping the pancakes when we shot this. We hit the wire coming in from the side, which means we’ve got a little overlapping segment. We need to remove if we’re to shoot it again. We’D put the wire in from the back, so we don’t need to do the step. All we need to do to remove this little segment is track its location, rotor painted out and then just track it right back on now we have the pancakes with no overlap and wire step.
Two is cleaning up the background to do this. There are two ways you can either replace the entire background or you can use a clean plate and just remove the wires up there. Using a clean plate is really simple, as you just need a mask over the wire areas and just switch them out, As our background is quite complicated and there’s a little hole where the genie mini comes through. I’M just gon na replace the entire thing. By pulling a key, it’s good that the background was blue because it provided good color separation, making it easy to pull a key
However, I still had to do some manual cleanup and rotoscoping, so the final step is color grading and when it comes to food, this is absolutely essential, because the viewer can’t taste the food we’ve got to convey the deliciousness through color. Humans are really good at picking up subtle, color variations and food. For example, it’s very easy to tell the difference between a slightly and ripe banana and a ripe banana with pancakes.
If the hue isn’t correct and they don’t look warm and golden they’re, not gon Na look delicious and tasty, which is the whole point of this. If you have in trouble with the colors and dialing it imperfectly, I find it really helpful to pull up some reference images as this lets you compare side-by-side now that the shot is all done, It’S time to wrap it up with some music and some motion, graphics And we should be good to go with fresh Hawke’s Bay, blueberries, the fluffiest, griddle pancakes and silky smooth golden syrup. The all-new triple griddle stacker is here available now at serum. So I’m pretty stoked with how the read turned out yeah turned out awesome the gone syrup. Shots came up big yeah much better than I was expecting yeah. What would be your one takeaway from this read? Probably just the wires, making them more rigid, so we don’t get as much movement and hides them around the back, so there’s least post time. But yes, that would saves so much more time in posts.
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